Telemarketing for Technology Companies
CI Europe provide telemarketing and sales lead generation services for the ERP technology market, using multi-lingual agents with a grounding in technology based applications (particularly SAP and other similar ERP applications).

Approach and Service Level
Many campaigns aimed at the enterprise market fail because they focus on one or too few contacts and do not get a wider picture of the opportunity. While you may get some information from a key decision maker or influencer about a project, it may be incomplete or be based upon personal opinion.
Services include:

• Skim – Low level qualification of names and other company details
• Surf – enterprise wide research to establish background research and opinions and detailed contact hierarchies within large organisations involved in technology decision making process
• Drill – establishing one-to-one contact with decision makers, project leaders and influencers to establish buying plans and sales opportunities from investment planning to project roll-out.
• Qualification of the Lead or Opportunity

The qualification criteria will vary project by project but typically this will include:

• An appropriate budget level has been identified
• The decision making process is understood and detailed
• Technology applications, platforms, databases and preferences have been qualified
• A decision to buy is within an agreed timeframe (say 6-12 months)
• A request is made by the end-user to engage with the client